Jarrad Seng is a creative based in Western Australia who now travels around the world with musicians and taking pictures. He has worked with UK bands and artists such as Passenger and Ed Sheeran and his client list includes Converse, Qantas and many tourism agencies around the world. Jarrad is not your traditional landscape photographer and it is his unique approach that has won him an online fanbase of over 300,000 people.
We asked Jarrad to share some words of wisdom with us on how he approaches photography, not the technical stuff but more on his attitude to photography. This is what he had to say.
Ask yourself, what makes this photo interesting?
“Sounds obvious, but I sometimes question whether many photographers ask themselves this question while they’re shooting. Often we can get into a routine when we’re working on autopilot, and not really thinking critically about the image we’re creating. What’s the point of interest? What is unique about this photo? Should I add a human element to add scale or personality to the photograph? Should I play with unconventional angles or shutter speeds to challenge the traditional view of the scene? Let’s be honest, landscape photography can be amongst the boring images cluttering social media – don’t add to the noise!”
“Short and sweet. Straighten those horizons. Wonky lines are the first thing I’ll notice about a photograph, and it’ll taint the whole image. So unless you have a deliberate reason for not doing so… get those horizons level!”
“It’s cliche, but it’s true. If the image you’re capturing seems like a piece of cake, it probably means that thousands of other photographers have stood in the same spot and taken the same shot too. I mean, anyone can walk a few metres from the carpark to a viewing point, or follow a herd of tourists to the ‘classic’ spot. But how many are willing to hike up a mountain to gain a fresh angle? Or drive into the wilderness at midnight for the clearest night skies? Or hang out of an open plane window? The greater the risk and the greater the effort, the greater the reward. Of course, you also run the chance of not getting a shot at all, if you don’t play it safe. But that’s all part of the fun, isn’t it?
Head On Photo Awards are open right now
Deadline for entries is 11 pm (EDT), Sunday 16 February 2020