TESTING 2024-2
In a world of social media filled with Instagram, TikTok, and influencers, the planet has become a much smaller, predictable place filled with more tourists and fewer travellers.
In many instances, it has not made the world a better place, with over-tourism fuelling unsustainable crowding of delicate sites.
Google Maps and Trip Advisor have removed much of the mystery of the unknown and replaced it with a new generation of tourists who already know where they are heading, what to do, where to stay, and how to get there even before they have started.
I encourage you to take the road less travelled.
Phil Bayly
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