Architreasures – ‘Remembering the Future’
Architecture at the edge of its practice is designed to be of the future and forward thinking. It also represents an expression of style at a particular point in time, reflecting the zeitgeist of an era just like music, films, literature and art. Over time, what were intended as signposts to our future actually become totems to the past. Buildings help us trace the historical context of the contemporary world in which we live and form a direct, physical connection to a particular time and place. As style, technology and society change, so too does the function and future of buildings reflect that change and with society’s inherit need for a continual evolution of ‘style’, many important architectural treasures are lost, knocked down with little thought as to their historical or social importance. This series celebrates those that survive while questioning what is ‘style’ and when is it, that a building is considered to be of enough significance to be saved from demolition.
Architreasures is an ongoing project that is one part photography and one part urban archeology in which photographer Geoffrey Goddard documents classic 20th Century buildings from around the world. This exhibition takes you on a journey through some of the last centuries iconic architectural styles with images of beautiful Art Deco cinemas, neon drenched Route 66 Motels, futuristic Modernist banks, space-age Googie gas stations and Brutalist behemoths.
This project was awarded runner up in the 2018 Capture Magazine Emerging Photography Awards – Architecture category.
You can see more of the project on Instagram @geoffreygoddardphotography
www.geoffreygoddardphotography.com
Geoffrey Goddard is an internationally awarded art director, designer and photographer with a passion for 20th Century architecture, road trips and street photography. He was a finalist in the 2017 Head On Landscape Prize and runner up in the Architecture category for Capture Magazines 2018 Emerging Photographers Awards, also placing 5th in the Documentary category. He has held numerous solo exhibitions and had his images exhibited internationally in China, New Zealand, India and the USA at various photo festivals. He has a B.A. in Fine Art from the University of South Australia majoring in Photography and Digital Imaging.
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